Product category:
Outdoor and ambient
News Release from: Totally Dynamic | Subject: vehicle wrapping
Edited by the Marketingservicestalk Editorial
Team on 30 May 2008
Nike chooses Totally Dynamic for golf
tour vehicle
Global sports company Nike has chosen Totally Dynamic's vehicle wrapping expertise to give its flagship European Tour Vehicle a striking new look.
Nike, which supplies golf clubs to players such as world number one Tiger Woods and top British player Paul Casey, uses a huge support vehicle on the European Tour Circuit The vehicle acts both as a means of hosting Nike's top officials at tournaments and is also a state-of-the-art workshop for its golf club technician, who crafts clubs to suit the individual needs of some of the world's leading players
This article was originally published on Marketingservicestalk on 14 Aug 2007 at 8.00am (UK)
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Lee White, owner of Totally Dynamic's Leeds/Bradford centre, underlined the need for attention to detail on the vehicle, from how it operates to how it looks.
"Golf has a reputation for being very precise," he said.
"A slight technical glitch can send a shot wildly off course - and that's exactly the same with vehicle wrapping.
"It has to be executed perfectly or it will look absolutely awful".
The wrap included top-quality images of Nike Golf's best selling SQ Sumo range of clubs in the company's distinctive yellow livery.
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