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Product category: Outdoor and ambient
News Release from: Totally Dynamic | Subject: vehicle wrapping
Edited by the Marketingservicestalk Editorial Team on 30 May 2008

Nike chooses Totally Dynamic for golf
tour vehicle

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Global sports company Nike has chosen Totally Dynamic's vehicle wrapping expertise to give its flagship European Tour Vehicle a striking new look.

Nike, which supplies golf clubs to players such as world number one Tiger Woods and top British player Paul Casey, uses a huge support vehicle on the European Tour Circuit The vehicle acts both as a means of hosting Nike's top officials at tournaments and is also a state-of-the-art workshop for its golf club technician, who crafts clubs to suit the individual needs of some of the world's leading players

Lee White, owner of Totally Dynamic's Leeds/Bradford centre, underlined the need for attention to detail on the vehicle, from how it operates to how it looks.

"Golf has a reputation for being very precise," he said.

"A slight technical glitch can send a shot wildly off course - and that's exactly the same with vehicle wrapping.

"It has to be executed perfectly or it will look absolutely awful".

The wrap included top-quality images of Nike Golf's best selling SQ Sumo range of clubs in the company's distinctive yellow livery.

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