Product category:
Outdoor and ambient
News Release from: Totally Dynamic | Subject: vehicle wrapping
Edited by the Marketingservicestalk Editorial
Team on 14 August 2007
Vehicle graphics company to launch in
Scotland
The roads of Scotland are set to receive a colour boost with the arrival of an innovative vehicle wrapping company that turns business vehicles into eye-catching mobile advertisements.
Totally Dynamic, the UK's largest vehicle wrapping company, is launching its first Scottish centre at the Wardpark Industrial Estate, Cumbernauld on 26 July Vehicle wrapping is the process of covering the entire bodywork of a vehicle in specialist vinyl
This article was originally published on Marketingservicestalk on 25 Sep 2007 at 8.00am (UK)
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In its simplest form it can change the base colour of a vehicle from black to white or green to bubblegum pink, but more commonly it is used by companies as a means of displaying their products and services on their vehicles, using eye-catching designs and full colour images.
Totally Dynamic is a quality-driven franchise operation - it uses the best available products combined with the very latest installation techniques.
Vehicle wrapping is an extremely technical discipline and Totally Dynamic centre owners and their staff are trained to the highest standard, receiving regular training updates.
Adam Sharpe will be setting up and running the Scottish branch of Totally Dynamic - which is the UK's first dedicated (British Franchise Association accredited) vehicle wrapping company with its own specialist installation centres.
He trained as a graphic designer at Leeds University and has since been working at a sign company in Stirling, so he has the perfect background to head up this exciting new business at the very forefront of new marketing technology.
Sharpe said: "Traditional advertising is merging with innovative and modern techniques; the future lies in increasingly imaginative ways of communicating brand messages - like vehicle wrapping.
"It's a cost effective and eye-catching way of raising awareness of a brand.
"As companies expect more from their advertising spend and customers begin to accept new forms of advertising, marketing activity in Scotland is becoming increasingly sophisticated; as a result, I predict that demand for our cutting-edge vehicle wrapping service will be high".
Adrian Rope, Managing Director of Totally Dynamic, said: "The potential of the market in Scotland is huge and we pride ourselves on being able to offer a completely comprehensive service.
"Customers can either supply us with the finished artwork and we'll do the rest, or our team of talented designers can help to create a one-off bespoke design that will really help get a business noticed.
"Vehicle wrapping is a great way for a company to promote itself simply by driving around and we're thrilled that Adam has launched a centre in such a progressive part of the country".
Totally Dynamic charges from GBP660 to put a plain wrap on a Smart Car up to GBP7,500 to completely wrap a double-decker bus in a vibrantly coloured design.
Totally Dynamic's new Scottish branch is located at: 16 Napier Court, Wardpark Industrial Estate, Cumbernauld, G68 0LG.
Totally Dynamic was founded in 2005 by Dynamic Digital Imaging (DDI) - one of the sign and graphic industry's most respected providers of large format digital print.
Totally Dynamic can wrap any vehicle, in any design, in any colour.
The company specialises in transport fleets.
Vehicle wrapping actually protects paintwork from stone chips or minor abrasions.
The vinyl can also be easily removed, so - unlike painting or spraying - the vehicle can quickly and cheaply be returned to its original colour when being sold on.
Totally Dynamic was the first dedicated vehicle wrapping franchise and is the only vehicle wrapping franchise recognised by the British Franchise Association.
The company received the 'Most Creative Exhibition Stand' at the Franchise Marketing Awards 2007.
For more than 15 years the Directors of Totally Dynamic have worked closely with leading vinyl and machinery manufacturers such as Avery Dennison and Oce.
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