Tomorrow People designs web portal for Westfield

Tomorrow People has been selected by Westfield London to develop a web portal to showcase the west London shopping centre to potential clients.

The agency has been commissioned to build a bespoke online presentation to showcase the retail space to potential clients.

Working in partnership with an agency that delivered design and video, Tomorrow People built the online portal, developed all of the programming, and created a content-managed online presentation that could give Westfield's potential clients a comprehensive virtual experience of the development.

Highlighting opportunities for event space, digital screens and suspended media, the content management system (CMS) build gives Westfield the freedom to customise presentations specific to each client or sector.

Each bespoke version is assigned a unique URL, login and password and has been designed to accommodate individual graphics, statistics and case study information specific to each target client.

In effect, each company can see the retail space exactly as it would appear with their branding.

Deep linking is set up to drive clients to specific sections of the presentation, and the Westfield sales team has the option of providing the presentation on DVD and/or making it viewable online.

The build uses Flash, Action Script 3 and is fully XML database-driven, and every page on the site has full Google Analytics tracking to monitor detailed visitor statistics.

As visitors journey through the web portal, full details of the commercialisation space are revealed, including interactive floor plans for the ground and first floor, video walkthroughs and interactive 360 panoramic videos.

Each video walkthrough has a sub-navigation menu, which allows the user to see the whole view, or jump to a video pause point to view a number of masked areas highlighting the specific commercialisation opportunities available.

Users can click on each masked area for more details, and a second slide provides technical information, costs and contact details, with a thumbnail image that they can double click to maximise.

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