Toluna affiliates grow from strength to strength
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Toluna SAS product story
Edited by the Marketingweek Marketplace editorial team
Jul 28, 2008
Toluna has announced that its affiliate programme has enjoyed significant success in its first six months of operation.
Affiliates who register with Toluna are provided with an access panel to control their campaigns and have a range of advertising formats to choose from.
The programme provides new formats on a regular basis, taking into consideration affiliates' requests and suggestions.
In addition, the access panel provides real-time statistics for impressions, clicks and leads, and enables the creation of flexible, long-term advertising campaigns.
The online market research service provider believes the success is due to the programme's simple and innovative approach to affiliate marketing, and said more than 400 websites and blogs are participating and increasing their revenues.
Toluna also cited its banner click-through rates as one of its main areas of success.
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