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Design services
News Release from: Touchpoint | Subject: brand identity design
Edited by the Marketingservicestalk Editorial
Team on 06 June 2008
Touchpoint cooks up new look for bakery
Brand and packaging specialist Touchpoint has created an identity for the rebranded New York Bakery Co to allow the business to increase its range of baked goods in the UK.
The New York Bakery Co is part of Canadian food giant Maple Leaf Foods and its UK bakery operation is based near Rotherham Touchpoint has been tasked with redesigning the company's popular bagel range that retails in major supermarkets, with further brand and product development in the pipeline
This article was originally published on Marketingservicestalk on 22 Nov 2007 at 8.00am (UK)
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Howard Wright, creative director at Touchpoint, said: "Our brief was to maintain the brand and product values while phasing in the new name and identity.
"We have built on the brand's heritage, understanding the importance of the existing loyal customer base and encouraging first-time impulse purchases.
"The packaging clearly communicates the product offering to generate on-shelf stand-out and allows for possible brand extensions in the future".
Lisa Nicholson of Maple Leaf Bakery UK said: "Our rebrand is part of a major business drive in the UK and Europe.
"The new name will allow us to explore new product areas and expand the business".
The New York Bagel Company was launched in the UK in 1990.
Maple Leaf Bakery UK operates from eight facilities around the country, employing approximately 1,400 people.
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