Brand partnership offers theme park promotion
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Touchdown Brand Affinity Marketing product story
Edited by the Marketingweek Marketplace editorial team
Jun 11, 2010
Touchdown has secured a brand partnership between Chessington World of Adventures and Good Natured smoothie brand Happy Monkey to provide a strong marketing offer.
A two-for-one offer for admission to Chessington World of Adventures features on Happy Monkey's four-pack boxes of Kids Smoothies to all retailers.
The offer will run until at least October 2010 and features in a front-of-box flash plus full details on the side of the box.
Inside are two data-capture vouchers for customers to redeem.
The Good Natured and Happy Monkey brands are promoted as offering health and wellbeing.
Happy Monkey is positioned as an all-natural product - GMO and pesticide-free, with no artificial colours, flavours, sweeteners, flavouring or preservatives - developed for children aged from pre-school to 13.
Their 24- to 40-year old mums are the target market and make an ideal co-promotional match for Chessington's family orientated customers.
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