RSPCA to utilise brand affinity marketing
A
Touchdown Brand Affinity Marketing product story
Edited by the Marketingweek Marketplace editorial team
Apr 22, 2009
Touchdown Brand Affinity Marketing has been selected by the RSPCA to recruit new members for the charity's Animal Action children's club and raise awareness of the club magazine.
The club is supported by animal welfare experts and targets children aged up to 12 years old who love animals.
Through brand affinity marketing, the RSPCA will target families who will benefit from club membership and events.
In addition the club aims to attract more boys through its new membership drive.
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