Airline drives sales through affinity marketing

Etihad Airways, the UAE's national airline, has appointed partnership marketing specialist Touchdown Brand Affinity Marketing to source prestigious brand partners in the lifestyle sector.

Tim Lorimer, UK leisure sales manager, Etihad Airways, said: "We are committed to provide our passengers with a rewarding experience when flying with us.

"Affinity marketing is an effective communications strategy and, by aligning ourselves with innovative, premium brands, we will reward our customers with a memorable service".

For further information on brand partnerships with Etihad Airways , please contact Touchdown.

Companies can also register to Touchdown's online brand community BrandMine, a free and easy-to-use service that matches suitable brands to your partnership-marketing requirements.

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