Product category:
Smart cards
News Release from: Touchdown Brand Affinity Marketing | Subject: BrandMine
Edited by the Marketingservicestalk Editorial
Team on 02 August 2007
Eve picks Touchdown to manage affinity
card
Touchdown Marketing has been appointed to source and secure a collection of premium partners in diverse sectors to create an exclusive affinity card for eve readers.
The purpose of the campaign is to develop and strengthen eve's relationships with its existing subscribers and increase awareness of eve to potential subscribers High profile luxury goods brands will offer readers distinguished value added incentives throughout the year
This article was originally published on Marketingservicestalk on 1 Aug 2007 at 8.00am (UK)
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Touchdown expands BrandMine 'dating' database
Touchdown Marketing, Europe's leading partnership marketing agency, has announced the official launch of BrandMine, its unique "brand dating site" database.
What is brand affinity marketing?
Touchdown Marketing explains how to take advantage of the equity locked in brands and customer bases by working in partnership with a non-competitive brand that complements your own product.
All partners have committed to working with eve for 12 months to ensure optimum visibility for all parties and associations.
Jessica Gibson, Publisher, eve magazine, commented: "This is a new venture for eve magazine - our aim is to cultivate further longstanding relationships with high-end brands.
"We are using this as a launch pad into the luxury market, which from recent research is exactly where our readership sits.
"This is a very exciting move for us and for our readers and partners".
Chris Taylor, Commercial Director, Touchdown Brand Affinity, said: "We are creating a premium affinity card that will deliver exclusive and indulgent benefits and offers for all readers to reward them for their loyalty to eve magazine.
"Touchdown is currently in discussions with several potential partners; anyone interested should register their interest online with BrandMine.
"BrandMine is Touchdown's unique database that allows clients to partner with like-minded brands - 'brand dating'".
To put brands on the partnership radar, log your interest in brand partnerships and to explore which brands would be best suited to partner with, complete the simple and fast BrandMine on the Touchdown Marketing website.
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