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News Release from: Touchdown Brand Affinity Marketing | Subject: BrandMine
Edited by the Marketingservicestalk Editorial
Team on 01 August 2007
Touchdown expands BrandMine 'dating'
database
Touchdown Marketing, Europe's leading partnership marketing agency, has announced the official launch of BrandMine, its unique "brand dating site" database.
Over the last several years, Touchdown has collated over 1,500 brands that registered their interest in working with other brands However, because BrandMine has been so successful, Touchdown has decided to open up the database to a new range of brands from various industry sectors interested in working with household names
This article was originally published on Marketingservicestalk on 2 Aug 2007 at 8.00am (UK)
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What is brand affinity marketing?
Touchdown Marketing explains how to take advantage of the equity locked in brands and customer bases by working in partnership with a non-competitive brand that complements your own product.
BrandMine uses innovative technology to enable Touchdown to create 'dates' and 'marriages' between like minded brands.
BrandMine takes the guesswork out of which partners your company should be working with and why.
While it targets brands which can offer the same attributes a company is looking for in partners.
The financial sector is one of the most influential industries and many brands within this sector have already registered with BrandMine.
However, the current climate within the finance sector is one that Touchdown feel can be capitalised on as more and more players within the financial field look to partner or "date" non-finance brands.
Gavan Stewart, founder of Touchdown Marketing, commented: "We devised BrandMine for our existing clients to utilise, however, it has been so successful and we are confident that we feel the database should be opened up to a wider audience.
"Therefore, one of the first sectors that will benefit from BrandMine is the finance industry.
"We have many brands listed already on BrandMine that the finance sector can benefit from".
To put brands on the partnership radar, log your interest in brand partnerships and to explore which brands would be best suited to partner with, complete the simple and fast BrandMine.
Touchdown Marketing has developed a series of psycho-demographic tools to match brands with each other.
Brandmine is a system that will identify the correct brand match using an affinity filter that overlays commercial objectives on top of marketing requirements, brand personality and audience radar.
It has been made simple due to investment in a tailored analytics and mapping system.
Using precision mapping and planning, brands can take ownership of potential and vetted partnership scenarios.
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