Product category:
Partnership and affinity marketing
News Release from: Touchdown Marketing | Subject: Charlton Athletic
Edited by the Marketingservicestalk Editorial
Team on 12 March 2008
Charlton Athletic seeks sponsorship deal
Charlton Athletic FC, the south-east London football team, is searching for sponsors to support the club and its community trust activities.
The championship club has appointed Touchdown Marketing, Europe's leading affinity marketing specialists, to secure business partners and sponsorships for the club, with the potential to incorporate the club's Community Trust Charlton Athletic is particularly keen to work with a credible brand that complements its family and community-oriented values and supports a healthy lifestyle
This article was originally published on Marketingservicestalk on 5 Mar 2007 at 8.00am (UK)
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Steve Sutherland, commercial director at Charlton Athletic, said: "The club has a loyal and highly committed fan base which we communicate to on a daily basis.
"Additionally we currently help over 500,000 people through our local initiatives, including uniquely housing Greenwich Community College on our premises.
"We want to team up with a sponsor who shares our enthusiasm and sense of community, who we can wholeheartedly endorse to our supporters".
The club also supports community activities outside the UK, launching Spanish Soccer Schools and training South African teachers in some of the region's poor townships, as sports coaches to encourage sports development.
Chris Taylor, commercial director at Touchdown Brand Affinity, said: "Charlton Athletic FC has strong communication channels to its south-east and UK wide fan-base.
"As a well recognised brand, there are additional marketing channels which can be used, including mass media exposure via advertising and branding".
Companies interested can contact Belinda Van Loen, brand partnerships manager, at Touchdown.
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