Torton designs purpose-built merchandising unit
A
Torton Bodies product story
Edited by the Marketingweek Marketplace editorial team
Apr 29, 2010
Torton Bodies has designed and built a merchandising unit to enable Autoglym to showcase its professional car care and valeting range.
The compact 3m trailer is specially constructed to fit within tradeshow stand space of 5 x 5m.
When operational, the unit provides 5m of display area for the Autoglym range of products.
In the centre of the unit, a barcode reader linked to a television screen gives detailed product information.
The rear half of the trailer has a range of shelving and racking and incorporates a docking station for a small scooter.
A marquee that attaches to the front of the unit maximises the stand area and provides sufficient covered space to display a show car, which will be used as the basis for a product demonstration.
The display unit made its debut at Volksworld at Sandown Park on 1 April 2010.
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