Berry Bros and Rudd turns to TMW

Berry Bros and Rudd, Britain's oldest wine and spirit merchant, has appointed top-10 DM and digital agency, Tullo Marshall Warren as its full service agency.

TMW won the account after a competitive pitch against four undisclosed agencies.

TMW, part of the Creston Group of companies, was invited to pitch to provide a range of services including brand development, strategic planning and creative development.

TMW will also work with Berry Bros and Rudd on a range of acquisition and CRM campaigns across all below-the-line channels.

The account is one of the most recent premium brands wins for TMW, which also works with the Financial Times, Unilever and Infiniti, the luxury brand of Nissan.

Simon Staples, Sales and Marketing Director at Berry Bros and Rudd, said: "We were incredibly impressed with the depth and range of resources at TMW.

"The team offers an extensive range of integrated services from digital, data and strategy to creativity, publishing and sales promotion.

"We look forward to working with them during the coming months as they help us drive our business forward to maximise value for our customers".

Berry Bros and Rudd was established in 1698 and has traded from the same shop in St James Street in London ever since.

Today, with its strong heritage, Berry Bros and Rudd has an impeccable reputation as one of the finest wine merchants in the UK.

The company has two Royal warrants for supplying the Queen and the Prince of Wales and has won a number of accolades over the years including Best Online Wine Merchant and Best Regional Wine Merchant (International Wine Challenge 2007).

Chris Pearce, Business Director at TMW, added: "As a long-term admirer of Berry Bros and Rudd, we are delighted to be working with one of the finest wine and spirits merchants in the UK.

"We look forward to playing a key role in communicating its wide range of products to customers through a host of DM disciplines to further increase its market share".

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