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News Release from: The National Business Awards for Scotland | Subject: Marketing Strategy of the Year Award
Edited by the Marketingservicestalk Editorial
Team on 20 June 2007
Scottish business awards reveal
finalists
The finalists in The Marketing Strategy of the Year Award category have been announced for this year's National Business Awards for Scotland, sponsored by Orange.
The finalists are: ASDA - Leeds; Bigmouthmedia, Edinburgh, charteredbrands, Edinburgh; Glasgow Science Centre; stv, Glasgow The Award will be made to a specific marketing campaign in the period 1 January 2006 to 21 May 2007 that has achieved high levels of commercial success for the relevant product or service
This article was originally published on Marketingservicestalk on 20 Mar 2007 at 8.00am (UK)
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Marketing strategy award calls for entry
Companies are invited to enter the Marketing Strategy of the Year category of The National Business Awards for Scotland 2007.
The judges will look for innovation and a clearly expressed and articulated objective led campaign strategy leading to measurable and verifiable business results.
The firms' teams will now prepare to make their presentations in person to a further panel of expert judges, including senior executives, academics and business specialists, in mid to late July to win a prize in one of the 14 categories.
Winners will be unveiled at a gala awards evening at the Glasgow Hilton Hotel on Thursday 13 September 2007.
Other leading marketing services providers also in contention for a National Business Award include: the 2005 and 2006 Business of the Year MediaCom Scotland from Edinburgh for The Hymans Robertson Business of the Year Award and Steve Leach, Bigmouthmedia's chief executive officer, for The Entrepreneur of the Year Award category.
Neil Laidler, Interim Vice President Business Services, Orange UK, said: "I am constantly impressed by the quantity and quality of the entries for the National Business Awards for Scotland.
"The entrants demonstrate enthusiasm and motivation to succeed and I challenge anyone who doesn't believe Scottish businesses are at the vanguard of innovation and growth to meet with these finalists.
"All the finalists of the awards have shown passion, determination and originality - we wish them all luck in the final rounds of judging".
The National Business Awards for Scotland, sponsored by Orange, recognise and reward excellence, innovation and success.
Uniquely open to organisations of all sizes and from any industry sector - public or private, the programme allows the best businesses to showcase their achievements and benchmark their successes.
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