ummer Sundae Weekender leads the way with tixmob's ticketless entry The vibrant, environmentally friendly festival, Summer Sundae Weekender, has opted to sell entry to the welcoming 6,000 capacity event using a new ticketless system pioneered by mobile ticketing technology specialist tixmob.

The Leicester-based festival, one of only 10 festivals to gain a green Kitemark in 2006 and winner of a five star review from the Independent in 2007 for its atmosphere and line-up (The Magic Numbers, Echo and the Bunnymen and Divine Comedy), is on a mission to reduce waste and beat the touts.

The system, which involves sending barcodes to the mobile phones of festival-goers, eliminates the need to wait for printed tickets to be posted, making it convenient and immediate for customers.

In addition, the system makes it almost impossible for entrance tickets to find their way into the hands of touts and scammers as they exist as an electronic ticket attached to a valid individual and will be invalid if forwarded to any third party whose name is not registered against the ticket.

Summer Sundae discovered tixmob when it was researching ticketing options last year.

The festival was impressed by many of the system's features including the low booking fees, the immediate delivery of the tickets and the tout free, secure ticketing.

By ensuring that customers can only buy tickets through our secure online and mobile ticketing system, Summer Sundae has ensured that ticket touts simply cannot get their hands on tickets, says Ramesh Kumar, Business Development Director of tixmob.

Only paying customers with a genuine interest in the event can gain entrance, guaranteeing the family-friendly nature of the festival.

In addition, the system helps reduce its carbon footprint by eliminating the small but significant waste created by paper tickets.

Ends Editor's Contact: Kellie Hasbury, Resource PR.

Tel: 0117 934 9346.

Email: kellie@resource-pr.com For more information on how the system works please visit http://www.tixmob.com/web/consumer/faq kellie@resource-pr.com About tixmob tixmob provides hassle free, secure and immediate delivery of tickets at a fraction of the cost of traditional ticketing vendors.

Using the best of web and mobile technology tixmob guarantees low cost, secure delivery of tickets right up until the very last minutes before an event giving promoters and event organisers the biggest window of opportunity to make their event the sell out success they should be.

www.tixmob.com tixmob is part of ActiveMedia Technology.

Established in 2001, ActiveMedia has offices in London, New Delhi, Mumbai and Romania and partners in Spain, US, Ireland, Sweden, Germany, and Turkey.

The company employs 35 people globally and is the recipient of numerous awards, most notably for its work on the Orange Wednesday campaign.

ActiveMedia Technology continues to push the boundaries of mobile marketing offering clients ground breaking solutions with innovative business models.

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