Product category:
Business intelligence
News Release from: TIBCO Spotfire | Subject: enterprise analytics platform
Edited by the Marketingservicestalk Editorial
Team on 09 April 2008
AstraZeneca chooses Tibco Spotfire
AstraZeneca in The Netherlands is using the Tibco Spotfire enterprise analytics platform to meet the Business Intelligence needs of its sales and marketing professionals.
The Spotfire solution delivers real-time performance reporting and analysis to help the company's entire sales and marketing team improve their efficiency and effectiveness Etienne Jap, Director of Business Report and Market Resources, said: "We started using Spotfire as a temporary tool to help us manage data in a new SQL data warehouse we had set up to help support sales and marketing analysis
This article was originally published on Marketingservicestalk on 4 Apr 2008 at 8.00am (UK)
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"Our previous reporting system had relied on BusinessObjects but this was not adequate to meet the needs of our expanding sales and marketing teams as it was slow and we could only get reports weekly or monthly.
"We found the Tibco Spotfire software so effective that we recommended to our executive team that we expand the use of Spotfire across our entire sales and marketing teams," he continued.
AstraZeneca started using Spotfire in May 2007 and went for a full roll-out shortly after.
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Jurgen Antonis, Manager Sales Force Effectiveness, said: "Spotfire has made an immediate difference to the efficiency of our sales and marketing operations.
"It allows our sales reps to upload information on their sales performance daily and to measure their progress against agreed targets and objectives.
"It also allows our executive team to see how our sales teams are performing and if any adjustments need to be made to help us meet our targets and growth criteria".
Reports are now delivered daily and hourly and AstraZeneca employees can interrogate the data in different reports and visualisations to see specific performance information relating to different parts of the company.
Currently around 50 senior managers are using the full Spotfire Enterprise Player and another 200 AstraZeneca employees, mainly sales reps, will start using Spotfire with the Tibco Spotfire Web Player for remote access shortly.
Antonis said: "We can run reports off Spotfire based on KPI calculations, both for individual employees, managers and departments.
"This has made a massive difference to the way we are able to run our operations and this has been possible because our leadership team has seen the power and potential of this BI tool to help us make a real difference to our business performance".
Christian Marcazzo, senior director, life sciences analytics at Spotfire, said: "The pharmaceutical industry is under extraordinary market pressure to be more efficient and effective in every area of business.
"Companies like AstraZeneca understand the necessity of equipping front line employees in areas such as sales and marketing with a fast, interactive, and visual business intelligence solution to help the business meet its objectives.
"Speed and adaptability set Spotfire apart from traditional BI tools and allow us to give our customers the competitive advantages these offer".
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