Product category:
Point of purchase, retail design
News Release from: The Valley Group
Edited by the Marketingservicestalk Editorial
Team on 09 March 2007
Valley Group wins gold at POPAI awards
The Valley Group is celebrating after scooping a prestigious gold award at the POPAI European Awards for its permanent in-store display for T-Mobile's Web 'n' Walk campaign.
Bingley-based The Valley Group was one of only two UK-based companies to pick up gold at the awards, winning top prize for its permanent POP display solution, produced for mobile communications giant T-Mobile's Web 'n' Walk in-store campaign Chosen from almost 300 displays entered by the cream of Europe's POP producers, The Valley Group fought off stiff competition to pick up the accolade at a glittering gala dinner ceremony held on 18 January 2007 at the Pavillion d'Armenonville in Paris
The Valley Group's sales director, James Haggas, said: "We are extremely proud to have been chosen by T-Mobile to work on this campaign." "We have always believed that continued success in this industry is not just down to an ability to produce creative ideas that make clever and appropriate use of the latest materials and technology, but to being able to deliver solutions that truly engage customers and enhance the shopping experience." "To receive a seal of approval from our peers, especially on the European stage, is testament to this belief as well as to the skills, hard work and continued dedication of everyone within the company." The innovative freestanding display, which was designed and produced by The Valley Group using stainless steel and cast acrylic, also includes super-bright LEDs that shine through the acrylic and provide a pink glow, further supporting T-Mobile's primary brand colour.
The display unit also incorporates a tablet DVD player, providing up-to-date information on the brand's Web 'n' Walk mobile internet service, while allowing shoppers to interact with the phones on display with greatly minimised risk of theft, thanks to the inclusion of a low friction phone security system.
Other British award winners included: Beswick Design (gold), Kesslers International (silver and bronze).
The Valley Group also collected gold for the T-Mobile display in the Telecommunications and Computers category at the UK In-Store POP Awards held in London in October 2006.
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