moneysupermarket.com chooses The Search Works

The Search Works, European leader in search services for online advertisers, has been selected as the search marketing agency for independent price comparison website moneysupermarket.com.

The Search Works will provide vertical expertise to boost key areas of the site including sister brand travelsupermarket.com, which provides consumers with a real-time view of the best travel deals.

Alan Harding, Search Engine Marketing Manager at moneysupermarket.com, said: "The Search Works has retail, finance and travel expertise that is an invaluable extension of our in-house search marketing team.

"The company has already improved our campaign planning and forecasting for travelsupermarket.com and continues to help boost our search marketing efficiency and ROI".

moneysupermarket.com has been using The Search Works' Bid Buddy search automation software since 2005, and is now extending its work with the agency to incorporate consulting and campaign management services.

The Search Works was selected through a competitive pitch process and was chosen for its vertical experience with leading global brands.

Jessica Khazaei, Sales and Marketing Director at The Search Works, said: "Our retail, finance and travel experience has given us insight into seasonal industry demands and the unique behavioural patterns of online consumers in these verticals.

"These are very competitive industries so we are working closely with moneysupermarket.com to constantly refine campaigns and drive targeted traffic to the site".

moneysupermarket.com is a trusted resource for consumers looking to secure the best deals in the marketplace for purchases such as personal finance, insurance, travel and utilities.

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