Product category:
Direct Marketing
News Release from: The Response One Group
Edited by the Marketingservicestalk Editorial
Team on 19 October 2007
Response One refocuses on data
intelligence
Following a management reshuffle and major recruitment drive, Response One has revealed its new-look Data Intelligence division.
The head of Response One's Marketing and Communications division, Amanda Ling, has been promoted to the role of Associate Director of Data Intelligence and will now oversee management of the agency's data planning, consultancy, insight, database management and data processing and production This is backed by the appointment of two new members to Ling's team; Graham Nisbet as the Head of Consultancy, who brings experience from Alterian and most recently Lloyds Bank, along with Ian Ruffle, former data and analytical tools expert at Occam, who takes on the Senior Consultant position
This article was originally published on Marketingservicestalk on 9 Mar 2007 at 8.00am (UK)
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Together they will advise key clients on data strategy alongside Response One's Anna Foster, who steps up to the newly created role of Head of Data Planning.
Patrick Sargeant, Managing Director, commented: "This marks an exciting period of major investment at R1".
He suggested that the call for such insight-driven marketing is a direct response to a changing data industry.
Sargeant added: "Demand for the intelligent use of data among our client base is at an all time high and the combined experience of our new-look team will really add weight to the data solutions we offer".
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