Hot new prospects for insurers

Calls you Control has announced that it is to launch a dedicated call centre at its Farnborough headquarters, offering a 'concierge' service to the insurance industry.

Adam Beamish, Chief Executive Officer, Calls you Control, said: "Insurers are increasingly refining their targeting; the market has seen a rapid increase in profile-specific brands such as Sheilas' Wheels and Diamond.

"Our new call centre is designed to provide insurers with 'hot', pre-profiled leads, matching the exact requirements of the provider, as-and-when they are required".

Beamish continued: "Calls you Control generates thousands of leads every day and our new concierge team will profile each prospect before passing them through to the most appropriate insurer on our panel.

"It is a bespoke service; if a provider is targeting men over the age of 50, who live in Milton Keynes and with three years' no claims bonus, these are the leads our team will pass through".

Calls You Control was launched in September 2006 by Thomson Local.

The pay-per-call service allows customer to receive enquiries generated from advertisements placed across multiple media, in specific trade headings.

Customers are able to buy the number of calls they would like to receive in the areas they wish to operate.

Real-time reporting ensures that all calls delivered are time stamped, making return on investment fully measurable.

Because customers only pay for answered calls, Calls You Control ensures that every pound customers spend is generating enquiries for their business.

Calls You Control is authorised and regulated by the Financial Services Authority.

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