Product category:
Experiential marketing
News Release from: Thomson Directories | Subject: Calls You Control
Edited by the Marketingservicestalk Editorial
Team on 31 October 2007
Calls You Control breaks affiliate mould
Calls You Control has announced the launch of an affiliate marketing programme that is set to break the industry mould and allow affiliates to generate high levels of revenue from their websites.
Calls You Control, a division of Thomson Local, acts as a centre for the buying and selling of calls; the company generates calls from a variety of sources and then sells high quality leads to a panel of top-name companies across the financial sector, who are waiting to receive them Adam Beamish, Managing Director, Calls You Control, said: "The proposition is so simple, instead of a click-through banner advert, marketers and website owners promote a unique telephone number; place a Calls You Control telephone number on your website, and earn on every call generated, whether the user goes on to make a purchase, or not
This article was originally published on Marketingservicestalk on 17 Jul 2007 at 8.00am (UK)
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Calls You Control from Thomson Local provides insurers with enquiries, flexible call allocation and the opportunity to sell failed quotes from those customers who do not complete.
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Calls you Control has announced that it is to launch a dedicated call centre at its Farnborough headquarters, offering a 'concierge' service to the insurance industry.
"Affiliate marketing accounted for GBP2.1bn of retail sales in 2006.
"However, affiliates traditionally only receive a small percentage of any click-through, and only if the user goes on to make a purchase.
"We are unique in that our affiliates' generate income on every call whether the user goes on to make a purchase or not.
Further reading
Thomson Local rebrands famous classified directory
Commencing in July with the publication of the Farnborough directory, the Thomson Local will become The Book.
Thomsonlocal.com launches Online Agency
ThomsonLocal.com is to launch a pay-per-click advertising service aimed at small to medium sized enterprises.
"Targeted websites are the most effective, for example, if you run a car showroom, your customer will require insurance; by placing one of our unique car insurance telephone numbers on your website, you earn GBP5.95 for every single call that is made: imagine how much this can generate over a month.
"For specialist websites, we can tailor our adverts to your audience; we can provide numbers for high performance, van and commercial or young drivers specialists, allowing the affiliate to target specifically.
"Unlike most other programmes, we provide real-time, online tracking, so affiliates can check just how much they have earned, any time of the day, or night".
Beamish concluded: "We buy and sell calls across a broad range of financial services including car insurance, mortgages, loans, debt management so for affiliates operating websites in this area, the revenue generation possibilities are endless".
Calls You Control was launched in September 2006 by Thomson Local.
The pay per call service allows customer to receive enquiries generated from advertisements placed across multiple media, in specific trade headings.
Customers are able to buy the number of calls they would like to receive in the areas they wish to operate.
Real-time reporting ensures that all calls delivered are time stamped, making return on investment fully measurable.
Because customers only pay for answered calls, Calls You Control ensures that every pound customers spend is generating enquiries for their business.
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