Product category:
Directories
News Release from: Thomson Directories
Edited by the Marketingservicestalk Editorial
Team on 05 March 2007
Yell marketing chief defects to Thomson
Thomson Directories has appointed Gary Brown as product and marketing director.
Thomson Directories has appointed Gary Brown as product and marketing director Brown joins from Yell, where he was head of product and customer marketing
This article was originally published on Marketingservicestalk on 6 Mar 2007 at 8.00am (UK)
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Commenting on the challenges ahead, Brown said: "My aims at Thomson Directories are to drive usage across the business and to therefore provide SMEs with the products and level of support they need to grow their own businesses.
The Nectar partnership we recently launched is a major step towards achieving this.
For the first time in this industry, users will be rewarded for calling advertisers.
We expect usage to be uplifted significantly as a result." On his reasons for leaving Yell to join its main competitor, Brown says: "The opportunity for expanding the whole Thomson Directories business is a more exciting prospect than defending market share." Brown has an impressive track record in sales and marketing including stints with the AA, VW and latterly Abbey National as director of marketing operations.
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