Multimedia ad unit showcases Dubai benefits
A
The New York Times Media Group product story
Edited by the Marketingweek Marketplace editorial team
Oct 9, 2009
New York Times Media Group has created a multimedia advertising unit for Emirates airline's 'Meet Dubai' global campaign on NYTimes.com.
The custom-designed ad unit utilises the XXL Box format and expands to reveal New York Times articles on Dubai and video content from Emirates.
The 'Meet Dubai' campaign aims to showcase the benefits of Dubai to business travellers and holidaymakers and is targeted at an affluent and sophisticated international audience.
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