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Product category: Telemarketing
News Release from: The Listening Company
Edited by the Marketingservicestalk Editorial Team on 17 May 2007

Listening Company signs up Dallaglio as
director

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Rugby star Lawrence Dallaglio has been appointed Director of Motivation at The Listening Company, the UK's leading customer insight specialist.

Dallaglio, a prominent player in the England World Cup winning team of 2003 and a former England captain, has been tasked with advising The Listening Company on motivational programmes for its employees The Listening Company employs over 1,500 people at its headquarters in Richmond (Dallaglio's home town), and at its sites in Portsmouth and Kent

When combined, its call-centre staff alone make over a million calls a month on behalf of high-profile clients across the financial services, automotive and entertainment sectors.

The continued desire to strive for excellence and a winning mentality are key cultural factors that The Listening Company's CEO, Neville Upton, has always emphasised to his staff.

Upton cites his people as 'the life blood of the business' and Dallaglio's appointment illustrates the company's commitment to investing in them.

The appointment of Dallaglio also marks a period of continued expansion for The Listening Company, which was recently ranked number one in Marketing magazine's Contact Centre League Table for the largest financial growth during 2006.

The Listening Company enjoyed a 49% increase in turnover from 2005 to 2006, which saw turnover at the company reach £26 million.

Upton commented: "The contact centre industry suffers greatly from poor staff retention and low motivation levels.

"At The Listening Company we take this issue very seriously and are keen to lead the way in motivating our staff, that is why we have brought Lawrence Dallaglio on board.

"I cannot think of a better person to motivate our people: Lawrence has achieved the absolute best in his career and we can all learn a great deal from his experiences".

Lawrence Dallaglio, Director of Motivation, The Listening Company commented: "Working with The Listening Company provides a great opportunity for me to put the skills and experiences I have gained in my rugby career to good use in other areas.

"I am equally passionate about getting more involved in business and am extremely impressed by what The Listening Company has achieved.

"The organisation has an impressive client portfolio, innovative technology, outstanding financial performance and great people that I know I will enjoy working with.

"I look forward to working closely with Neville Upton and all his team and I endeavour to contribute significantly to the company's future development.".

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