Product category:
Integrated marketing
News Release from: THINK-eng
Edited by the Marketingservicestalk Editorial
Team on 10 January 2008
Think celebrates global leap
Leeds-based marketing agency Think is celebrating its expansion into Dubai.
Investment from ENG - one of the largest visual communications and multimedia companies in the UAE - has given Think the opportunity to consolidate its global marketing offering Less than three years after its foundation in 2005, Think now incorporates offices in Yorkshire, London, New York and the Middle East
After working with Think as its branding consultancy, ENG's MD soon identified the potential to introduce a superior agency into the UAE market.
With a strong synergy between the two brands and a desire to deliver unique solutions for clients, Think-ENG, part of ENG was born.
The move has enabled Think to establish individual departments dedicated to branding, marketing, design, PR and research, all of which can be offered internationally, managed under Global Strategy Director Michelle Edgar-Parsons.
Paul Inman, Think MD, said: 'This is a hugely exciting time for us and from our HQ in Leeds we're seeing our global ambitions realised.
"My priority has always been to find exceptionally talented people who genuinely love what they do and never stop searching for new ways to do it, and the relationship with ENG is testament to that.
"We have always let our results do the talking and I believe the marketing industry in Dubai needs our fresh approach.
"While it has experienced a significant boom in the volume of agencies, the perception is that quantity is taking precedence over quality and strategic thinking is lacking.
"Think has never been afraid of a challenge and we plan to expand our horizons into Egypt, China and India in the coming years.
"We will do this with zeal, intelligent insight, creativity and devotion".
Think has already won several high-profile UAE accounts including a rebranding campaign for Dubai's newest radio station Coast 103.2 fm and brand development for global property pioneer Ruwaad.
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