CIM event aims to inspire north-east businesses

A The Chartered Institute of Marketing product story

Edited by the Marketingweek Marketplace editorial team Feb 2, 2010

The Chartered Institute of Marketing (CIM) has announced a full-day event entitled 'Your Marketing Show', to be held on 3 March 2010 at the Radisson SAS in Durham.

The event aims to inspire north-east businesses to make the most of what marketing has to offer.

The panel of presenters will share valuable insights on how to succeed with the marketing essentials of branding, customer service and business planning.

Speakers include: Helen Urwin of Xanobia, who will provide inspiration on branding; Geoff Ramm of Mercury Marketing, who will share effective marketing techniques for SMEs; Philip Knowles, chair of the CIM's Durham Tees Valley branch, who will speak on treating customers correctly; and Declan Metcalfe, marketing director of the Better Brand Agency, who will highlight marketing opportunities through social networking.

The event will also feature Paul Smith presenting the keynote Ken Atkins Memorial Lecture on marketing planning.

Smith is a fellow of the CIM, a consultant and business author, international speaker, an originator of the SOSTAC Planning System and a specialist in business improvement programmes to boost business results.