CIM conference explore downturn opportunities
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The Chartered Institute of Marketing product story
Edited by the Marketingweek Marketplace editorial team
Aug 6, 2009
The Chartered Institute of Marketing (CIM) is holding its annual national conference in London on 29 September 2009.
The event, designed to be a fast-track learning day, aims to give businesses practical help to benefit from changing consumer needs as well as exploiting the new opportunities a downturn brings.
The conference will be chaired by writer, television and radio broadcaster, Jonathan Dimbleby, and feature presentations by professor Jean-Claude Larreche, Martha Rogers of the Peppers and Rogers Group, and professor Malcolm McDonald, professor Merlin Stone, Paul Smith and Juanita Cockton, among others.
The CIM's Annual National Conference will examine four key areas - marketing strategy, customer relationship management, marketing communications, and stakeholder management - with presentations from specialist marketing academics supported, and illustrated, with real-life case studies from leading practitioners in each area.
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