CIM unveils new syllabus and postgraduate diploma

The Chartered Institute of Marketing (CIM) is to introduce a new syllabus for the Professional Diploma and launch a new Chartered Postgraduate Diploma in marketing.

The Chartered Postgraduate Diploma will replace the CIM's current Professional Postgraduate Diploma qualification.

It is very different to the Professional Postgraduate Diploma in that it includes two complete stages (Stage One and Stage Two).

Both diploma qualifications will be available for study from July 2009, from accredited study centres throughout the UK.

The two diplomas are designed as practitioner qualifications with many opportunities for students to relate with their daily work in their own organisation.

The assessments are through work-based projects with one examination.

The CIM said this practical method of study ensures that the benefits are immediately realised in the workplace.

The launch marks the end of a period of development and consultation with academics, accredited study centres, and employers, to ensure that the qualifications are relevant for today's marketing practitioners in an increasingly competitive business environment.

The CIM periodically reviews its qualifications to ensure that they are relevant to both marketers' needs and the requirements of business.

Over the years, the core theory of marketing has changed little.

However, the role of marketing in business worldwide has changed significantly, largely due to technology and a growing awareness of corporate social responsibility but also by organisations recognising that they have a number of stakeholders rather than simply a number of different external customer groups, and these new qualifications take these subtle changes into consideration.

The qualifications incorporate the National Occupational Standards in Marketing as specified by the Government-funded Marketing and Sales Standards Setting Body.

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