CIM launches marketing course update

A The Chartered Institute of Marketing product story

Edited by the Marketingweek Marketplace editorial team Jul 7, 2009

The Chartered Institute of Marketing (CIM) has launched its 'Marketing Learning and Development' courses update for summer 2009.

The CIM's latest whitepaper, 'Marketing in a Recession', argues that marketers have a key role to play in driving the recovery in their organisation.

It shows how marketers should grasp the recession as an opportunity - re-evaluating their strategy in line with how their customers are behaving; and adapt and develop innovative campaigns that maintain visibility and demand for their products and services.

This suite of courses is designed to help marketers, at all levels, to achieve this.

The CIM offers more than 150 short training courses across both marketing and sales.

These range from foundation courses for non-marketing managers or those new to marketing, to masterclasses for experienced and senior professionals looking to gain a deeper understanding of a particular subject.

Built around 12 core subject areas, courses are mapped to the CIM's professional marketing standards.