CIM briefing to demonstrate return on ideas

The Chartered Institute of Marketing (CIM) is to hold a breakfast briefing on its latest report, 'Return on Ideas - Better Results from Finance and Market Working Together' on 11 June 2009 in London.

The organisation said the event will help marketers demonstrate clearly the value they add to their organisations, especially in these turbulent times.

In light of the CIM's recent whitepaper, 'The Future of Marketing', which showed how vital it is for marketers to be more accountable and to speak to senior colleagues in financial terms, the ROI briefing will cover the methods marketers can use to demonstrate the value they add and highlight how best practice in this area can drive better business performance.

The report, produced jointly with the Chartered Institute of Management Accountants and the Direct Marketing Association, showcases the 'Infinity Model'; a new framework designed to help marketers create greater sustainable value with input from their colleagues in finance, and a combined launch took place on 27 April 2009.

More than 100 organisations were surveyed by 'Return on Ideas' author, Prof Robert Shaw (who will be speaking at the event) in order to find out what works and what does not when it comes to marketers working with their finance business partners to create and demonstrate their financial worth.

Shaw also researched current measurement theories that are commonly used by accounting firms, consultants and marketing service firms.

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