Marketing has key role in patient-led NHS
A
The Chartered Institute of Marketing product story
Edited by the Marketingweek Marketplace editorial team
May 8, 2009
David Thorp, director of research and professional development at the Chartered Institute of Marketing is to chair the Achieving Excellence in NHS Customer Care HSJ Conference on 23 June 2009.
The Chartered Institute of Marketing believes that marketing has an important role to play in the patient-led NHS, and customer care is a key area for marketers to concentrate on, and deliver results that benefit patients and the NHS.
Speaking ahead of the event, Thorpe said: 'The patient is increasingly at the heart of the NHS's operations - yet many within the NHS have been slow to realise the significance of this shift and the vital role marketing has to play in improving the patient's experience.
'Healthcare professionals need to get to grips with how marketing tools and strategies can be used to deliver a better patient experience and improved results.
Not what you're looking for? Search the site.
Google Ads
Contact The Chartered Institute of Marketing
Related Stories
- McDonald to speak at CIM President's Dinner
- In the Spotlight sessions focus on social media
- CAM introduces Digital Diplomas at exhibition
- CIM offers free digital training taster sessions
- CIM clinic to share web marketing expertise
Browse by category
- Design and print services (481)
- Direct marketing (464)
- Events, meetings, conferences and exhibitions (608)
- Data services (753)
- Online marketing services (2152)
- Media owners (90)
- Promotions and incentives marketing (587)
- Training, Development and Courses (157)
- Point of purchase and design services (620)
- Trade associations and professional bodies (360)
- Agencies and consultancies (1750)
- Market research (294)
