Insead's Larreche to present at CIM conference

A The Chartered Institute of Marketing product story

Edited by the Marketingweek Marketplace editorial team May 6, 2009

The Chartered Institute of Marketing has announced that Prof Jean-Claude Larreche of Insead is to deliver a keynote address at its Annual National Conference in London on 29 September 2009.

Chaired by Jonathan Dimbleby, the Chartered Institute of Marketing's (CIM) Annual National Conference, entitled 'Marketing Adaptability: Survival of the Fittest', will also feature a keynote address from Martha Rogers of the Peppers and Rogers Group, and Sir Paul Judge, the CIM's president.

The conference will examine four key areas for businesses looking to make their marketing smarter in the recession - marketing strategy, customer relationship marketing, marketing communications and stakeholder management - with presentations from specialist marketing academics supported, and illustrated, with real-life case studies from practitioners in each area.

The conference is designed to be a fast-track educational day, helping marketing professionals sharpen their marketing strategies and smarten their response to rapidly changing markets and customers.