Marketing body opens library catalogue to public
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The Chartered Institute of Marketing product story
Edited by the Marketingweek Marketplace editorial team
Apr 23, 2009
The Chartered Institute of Marketing (CIM) has announced that it is opening its extensive library catalogue to the public for the first time via its website.
The CIM said that by opening access to the library catalogue to the wider public it is fulfilling part of its obligations under its Royal Charter to 'increase public awareness and understanding of marketing as a vital factor in business success and prosperity'.
The catalogue has bibliographic reference to more than 200,000 articles, research papers, conference proceedings and other marketing material that has been built up over more than 25 years.
All entries in the catalogue are indexed using a thesaurus that has been developed from the London Business Classification, enabling tailored searches across different media types.
A range of pre-decided searches have been placed on topic pages on the CIM's website to facilitate easy access.
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