CIM hosts Marketing Live event
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The Chartered Institute of Marketing product story
Edited by the Marketingweek Marketplace editorial team
Mar 24, 2009
The Chartered Institute of Marketing (CIM) has held its Marketing Live event at the Royal Armouries in Leeds.
Hosted by Sky News presenter Adrienne Lawler, Marketing Live used the format of a live television broadcast to deal with urgent issues.
The event explored the importance and value of marketing in a recession through interviews, panel discussions, debates and pre-recorded interviews with leading marketing experts.
More than 250 marketing directors, consultants and business owners heard from experts such as Helen Urwin and Daniel Rowles.
Sponsored by Microsoft Advertising and Business Link Yorkshire and supported by the Royal Armouries, the event was organised by the Whyman Group.
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