Bristol workshop to tackle multisensory branding

A The Chartered Institute of Marketing product story

Edited by the Marketingweek Marketplace editorial team Mar 20, 2009

The Chartered Institute of Marketing (CIM) is to host a one-off workshop on 14 May 2009 at the Novotel Bristol Centre that will focus on multisensory branding.

The 'Multisensory Branding - It Just Makes Sense' workshop will focus on how to appeal to consumer subconscious and emotional triggers that drive brand relief, loyalty and purchase.

The workshop has been designed to help business owners and marketing and advertising professionals develop a more informed understanding of the dynamics of communication and the tools to market a product or service.

Simon Harrop, executive director of Brand Sense Agency, will lead the workshop.

Jane Silk, chair of the CIM's Bristol and west branch, said: 'In today's increasingly competitive marketing environment, it is important for businesses to review their existing branding and communication strategies and to develop cut-through approaches that drive in new customers.

'This workshop will explain how marketers can achieve this and use sensory perception to reinforce the brand and reignite trust and loyalty in consumers.

Harrop will also review key research into multi-sensory branding and discuss examples that demonstrate how sensory perception in marketing can create a deeper emotional engagement with a variety of audiences.