20% off Economist conference for CIM members

A The Chartered Institute of Marketing product story
Edited by the Marketingweek Marketplace editorial team Mar 11, 2009

The Chartered Institute of Marketing (CIM) has announced that its members will receive a 20 per cent discount if they book on the Economist's 'The Marketing Conference' in London.

The conference, to be held on 12 March at the Dorchester hotel, London, will explore how technology has empowered customers and how this fundamental change in relationship between a business and its customers is transforming the business landscape.

Customers now expect a business to listen and to act and the implications for businesses and marketers in particular are not to be underestimated.

'The Marketing Conference' will tap into the insights and expertise of influential figures in marketing with speakers from Interbrand, Coca-Cola, ING Group, JWT, Lego, Penguin and more.

To claim their discount, CIM members will need to book online and enter 'CIM' into the registration code box.

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