CIM conference highlights smart marketing
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The Chartered Institute of Marketing product story
Edited by the Marketingweek Marketplace editorial team
Mar 5, 2009
The Chartered Institute of Marketing (CIM) has announced that it is to hold its Annual National Conference in London's Grange St Paul's hotel on 29 September 2009.
The conference, designed to be a fast-track educational day, aims to help marketers sharpen their marketing strategies and identify and exploit the opportunities a recession brings.
The CIM's Annual National Conference - entitled 'Marketing Adaptability: Survival of the Fittest' - will examine four key areas for businesses looking to make their marketing smarter: marketing strategy, customer relationship marketing, marketing communications, and stakeholder management.
It will also include presentations from specialist marketing academics supported, and illustrated, with real-life case studies from leading practitioners in each area.
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