CIM campaign highlights training academy offering
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The Chartered Institute of Marketing product story
Edited by the Marketingweek Marketplace editorial team
Nov 3, 2008
The Chartered Institute of Marketing (CIM) has launched a campaign to raise awareness and stimulate interest in its specialist training academy, which offers a range of marketing qualifications.
The integrated campaign uses a range of media to reach potential students, including a microsite, a suite of supporting literature, adverts in the marketing press, and a programme of targeted e-mails.
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