CIM sponsors House of Commons debate on marketing

The Chartered Institute of Marketing will sponsor a debate at The House of Commons about the move in marketing from art to science.

The House of Commons Debating Group will discuss the motion 'Organisations nowadays expect marketing to be a science not an art' on 27 October 2008.

The last five years have witnessed a surge in marketing metrics and measures of performance, leading some to the conclusion that modern marketing owes more to scientific discipline than the creative arts.

Technology and the rise of digital marketing has enabled marketers to monitor and measure the success of campaigns as never before.

With organisations holding increasing amounts of information about their customers' attitudes and habits, the marketing profession is rapidly becoming data driven.

The event will be chaired by Theresa May MP, and among those speaking for and against the motion are: Sir Paul Judge, president of The Chartered Institute of Marketing; Moray MacLennan, chairman, Europe MandC Saatchi and IPA president; Colin Shearer, senior vice-president marketing SPSS; and Simon Thompson, chief marketing officer of lastminute.com.

Those wishing to attend the event should book early as places are limited.

Admission is by invitation only and will cost ?12.

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