Challenging times - a conference that can help

A The Chartered Institute of Marketing product story

Edited by the Marketingweek Marketplace editorial team Jul 8, 2008

The Chartered Institute of Marketing is holding its Annual National Conference in Birmingham's newly refurbished Crown Plaza hotel on 11 November.

The conference, designed to be a fast-track educational day, aims to give businesses practical help to not only survive but thrive in the challenging times that lay ahead.

Chaired by Evan Davis, of Dragon's Den fame, and with presentations by Karren Brady, P Y Gerbeau, and eminent marketing thinkers Dave Chaffey, John Grant, Sally Dibb and John Smythe among others, the day promises to be packed with practical advice for both global and local marketers, and business managers alike.

The Institute's Annual National Conference will examine four key areas - digital marketing, sustainability, segmentation, and employee engagement - with presentations from specialist marketing academics supported, and illustrated, with real-life case studies from leading practitioners in each area.

Professional marketers and business managers have a real responsibility in guiding their companies through this looming and uncertain period.

The conference will demonstrate that by analysing, anticipating and addressing changes to their markets and customers, business managers can better prepare their organisation for these more challenging times.

Those managers who keep up-to-date with their skills and knowledge will be those best placed to make the most of the opportunities, that can often accompany a downturn, and help their organisations stand out from the crowd and build long-term competitive advantage.