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News Release from: The Chartered Institute of Marketing | Subject: NHS Marketing White Paper
Edited by the Marketingservicestalk Editorial
Team on 04 April 2008
CIM explores NHS marketing
The Chartered Institute of Marketing's latest White Paper is on the subject of 'The real NHS: the benefits of a marketing approach'.
The Institute has worked with marketers from across the NHS to produce a White Paper that explores the issues involved in adopting a marketing approach in the NHS, and looks at what marketing can deliver for the NHS, its 'customers', and its many stakeholders The Institute worked closely with its own Medical Marketing Group in the development of the paper, and hosted a round-table discussion with senior marketing managers from across a broad spectrum of NHS trusts and organisations to hear their views on marketing's role in the new patient-led NHS
This article was originally published on Marketingservicestalk on 20 Apr 2007 at 8.00am (UK)
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The White Paper makes clear that for the NHS to become patient-led it must first become marketing-led.
By focusing on patient needs, marketing can help change the orientation of the NHS away from a process or operations approach, to one that places patients at the centre of its activities and delivers appropriate and improved care and services for patients.
The White Paper will be published in mid-April.
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