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News Release from: The Chartered Institute of Marketing | Subject: Marketing training
Edited by the Marketingservicestalk Editorial
Team on 30 November 2007
New Year, new start for training
September may be the traditional time for thinking about professional qualifications but marketers no longer have to restrict themselves to once a year.
The majority of The Chartered Institute of Marketing's study centres now run professional qualification courses that in January as well As time and location are often obstacles to continuing further development, many of The Institute's study centres are introducing a wide range of flexible options, including online, blended and distance learning
This article was originally published on Marketingservicestalk on 20 Apr 2007 at 8.00am (UK)
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"We want to make it as uncomplicated as possible for marketers to continue their professional development," said The Institute's director of education, Keith Fletcher.
"Which means students can now register and begin in January as well as the traditional September start date.
"And the range of study methods makes it easier for them to juggle their work, study and personal lives, and our own research backs this up".
The Institute's recent Marketing Trends Survey showed that 63 per cent of marketers' feel online learning is really useful as it allows a better work-life balance.
And it is not younger marketers who dominated this opinion.
Older marketers were in the majority when it comes to feeling online works best for them.
"This also shows the older marketers amongst us that you don't have to be in your 20s to get a professional qualification or continuously develop your career," added Fletcher.
"With competition in the profession hotting up, every marketer, whatever their age, needs to demonstrate a thorough and up-to-date understanding of their role.
"And we have recognised this by giving them the study options that suit them".
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