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News Release from: The Chartered Institute of Marketing | Subject: Team training
Edited by the Marketingservicestalk Editorial
Team on 19 September 2007
Train the marketing team, not the
individual
If training is to add optimal value to an organisation's bottom line it needs to be wholly relevant to both team needs and business objectives, says the CIM.
To help organisations actively address marketing and sales training needs, The Chartered Institute of Marketing is working with an ever-increasing number of blue-chip organisations to build development programmes for their marketing and sales teams "We are seeing an increasing number of organisations building their marketing and sales skills around corporate objectives, rather than taking an ad hoc approach," said Renita Shwili, The Institute's learning and development marketing manager
This article was originally published on Marketingservicestalk on 20 Apr 2007 at 8.00am (UK)
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The Institute can tailor existing training to match individual team requirements or can build a customised solution.
It will work with an organisation to identify team and individual needs and provide the most cost-effective solution.
This may include building an in-house Marketing or Sales Academy, tailoring existing training or developing a bespoke solution to fit an organisation's profile.
"We believe that 60 per cent of companies have or are working towards establishing competency frameworks, which identify and prioritise skills gaps," added Shwili.
"We can deliver training in a variety of ways to suit the customer and build them into an overarching development programme that improves their team's competency and ability to deliver value".
Customised training has an immediate benefit for both the employee and the organisation: because it improves skills that have been identified as being below the required standard, it can have significant positive impact on an organisation's bottom line.
This in turn enhances employee satisfaction and retention as such an achievement gives a greater sense of value to the team and organisation.
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