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The Chartered Institute of Marketing

All articles from The Chartered Institute of Marketing

Shape the Agenda paper raises digital discussion

In its latest Shape the Agenda paper, entitled 'What Hasn't Happened Yet: The Shape of Digital to Come?', the Chartered Institute of Marketing (CIM) asks where digital marketing is heading.

News from Marketingweek Marketplace, 8 March 2010

Survey reveals marketing measurement challenges

The Chartered Institute of Marketing (CIM) has released the results of a benchmark survey that explored the challenges of marketing measurement and accountability facing companies.

News from Marketingweek Marketplace, 3 March 2010

CIM event considers SME support networks

The Chartered Institute of Marketing has announced that its Shape the Agenda event set for Bournemouth on 27 April will focus on the existing support network for small- to medium-sized businesses.

News from Marketingweek Marketplace, 24 February 2010

CIM lecture has experiential marketing focus

The Chartered Institute of Marketing (CIM) has announced that experiential marketing is the theme of the 2010 Annual Marketing Communications Lecture, which will take place on 3 March.

News from Marketingweek Marketplace, 17 February 2010

CIM event aims to inspire north-east businesses

The Chartered Institute of Marketing (CIM) has announced a full-day event entitled 'Your Marketing Show', to be held on 3 March 2010 at the Radisson SAS in Durham.

News from Marketingweek Marketplace, 2 February 2010

CIM offers free marketing seminars at TFMandA

The Chartered Institute of Marketing (CIM) has announced that it is participating in the Technology for Marketing and Advertising (TFMandA) event on 23-24 February 2010 at Earls Court 2, London.

News from Marketingweek Marketplace, 11 January 2010

CIM launches workshop and course directory

The Chartered Institute of Marketing (CIM) has launched its Learning and Development Directory of Courses for 2010.

News from Marketingweek Marketplace, 7 January 2010

CIM study reveals quiet confidence among marketers

The Chartered Institute of Marketing (CIM) has released the autumn 2009 Marketing Trends Survey, which reveals that marketers continue to be quietly confident about the future UK economy.

News from Marketingweek Marketplace, 8 December 2009

CIM endorses brand management conference

The Chartered Institute of Marketing (CIM) has announced that it is endorsing the Public Sector Brand Management Conference on 8 December 2009 at the America Square Conference Centre in London.

News from Marketingweek Marketplace, 2 December 2009

CIM to show interactive programmes and services

The Chartered Institute of Marketing (CIM) will be showcasing portfolio of interactive programmes and services on Stand 220 at the CIPD exhibition in Manchester on 17-19 November.

News from Marketingweek Marketplace, 10 November 2009

CIM offers virtual option for marketing courses

The Chartered Institute of Marketing (CIM) has announced a virtual learning option to help those short of study time achieve a professional marketing qualification.

News from Marketingweek Marketplace, 20 October 2009

CIM conference focuses on marketing adaptability

The Chartered Institute of Marketing (CIM) has released a report on its recent annual national conference, which focused on the theme of 'Marketing Adaptability - Survival of the Fittest'.

News from Marketingweek Marketplace, 16 October 2009

CIM paper focuses on social marketing benefits

The Chartered Institute of Marketing (CIM) is to hold a social marketing event at Bournemouth University in Dorset, Poole, on 12 October 2009.

News from Marketingweek Marketplace, 7 October 2009

Commercial marketers look to social marketing

Mark Stuart, head of research at the Chartered Institute of Marketing, has explained social marketing and how commercial marketers can learn from their colleagues in the public sector.

News from Marketingweek Marketplace, 3 September 2009

Marketing event puts focus on adaptability

The Chartered Institute of Marketing (CIM) has announced that its learning day conference on 29 September 2009 in London will focus on the importance of adaptability in marketing.

News from Marketingweek Marketplace, 2 September 2009

Conference event roadshow hits north of England

The Chartered Institute of Marketing (CIM) has announced a series of free fast-track conference events to be held in Manchester, Durham and Sheffield on 1-3 September 2009.

News from Marketingweek Marketplace, 13 August 2009

Advertising delivers worst ROI, says CIM survey

The Chartered Institute of Marketing's (CIM) Marketing Trends Survey has revealed that many marketers believe that customer relationship management (CRM) delivers the best return on investment (ROI).

News from Marketingweek Marketplace, 11 August 2009

CIM conference explore downturn opportunities

The Chartered Institute of Marketing (CIM) is holding its annual national conference in London on 29 September 2009.

News from Marketingweek Marketplace, 6 August 2009

Marketers unsure of Olympic marketing restrictions

The Marketing Trends Survey from the Chartered Institute of Marketing has revealed that marketers are still unsure of the legal restrictions surrounding the Olympic Games and have lost enthusiasm.

News from Marketingweek Marketplace, 15 July 2009

CIM unveils new syllabus and postgraduate diploma

The Chartered Institute of Marketing (CIM) is to introduce a new syllabus for the Professional Diploma and launch a new Chartered Postgraduate Diploma in marketing.

News from Marketingweek Marketplace, 8 July 2009

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