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The Chartered Institute of Marketing
All articles from The Chartered Institute of Marketing
Shape the Agenda paper raises digital discussion
In its latest Shape the Agenda paper, entitled 'What Hasn't Happened Yet: The Shape of Digital to Come?', the Chartered Institute of Marketing (CIM) asks where digital marketing is heading.
News from Marketingweek Marketplace, 8 March 2010
Survey reveals marketing measurement challenges
The Chartered Institute of Marketing (CIM) has released the results of a benchmark survey that explored the challenges of marketing measurement and accountability facing companies.
News from Marketingweek Marketplace, 3 March 2010
CIM event considers SME support networks
The Chartered Institute of Marketing has announced that its Shape the Agenda event set for Bournemouth on 27 April will focus on the existing support network for small- to medium-sized businesses.
News from Marketingweek Marketplace, 24 February 2010
CIM lecture has experiential marketing focus
The Chartered Institute of Marketing (CIM) has announced that experiential marketing is the theme of the 2010 Annual Marketing Communications Lecture, which will take place on 3 March.
News from Marketingweek Marketplace, 17 February 2010
CIM event aims to inspire north-east businesses
The Chartered Institute of Marketing (CIM) has announced a full-day event entitled 'Your Marketing Show', to be held on 3 March 2010 at the Radisson SAS in Durham.
News from Marketingweek Marketplace, 2 February 2010
CIM offers free marketing seminars at TFMandA
The Chartered Institute of Marketing (CIM) has announced that it is participating in the Technology for Marketing and Advertising (TFMandA) event on 23-24 February 2010 at Earls Court 2, London.
News from Marketingweek Marketplace, 11 January 2010
CIM launches workshop and course directory
The Chartered Institute of Marketing (CIM) has launched its Learning and Development Directory of Courses for 2010.
News from Marketingweek Marketplace, 7 January 2010
CIM study reveals quiet confidence among marketers
The Chartered Institute of Marketing (CIM) has released the autumn 2009 Marketing Trends Survey, which reveals that marketers continue to be quietly confident about the future UK economy.
News from Marketingweek Marketplace, 8 December 2009
CIM endorses brand management conference
The Chartered Institute of Marketing (CIM) has announced that it is endorsing the Public Sector Brand Management Conference on 8 December 2009 at the America Square Conference Centre in London.
News from Marketingweek Marketplace, 2 December 2009
CIM to show interactive programmes and services
The Chartered Institute of Marketing (CIM) will be showcasing portfolio of interactive programmes and services on Stand 220 at the CIPD exhibition in Manchester on 17-19 November.
News from Marketingweek Marketplace, 10 November 2009
CIM offers virtual option for marketing courses
The Chartered Institute of Marketing (CIM) has announced a virtual learning option to help those short of study time achieve a professional marketing qualification.
News from Marketingweek Marketplace, 20 October 2009
CIM conference focuses on marketing adaptability
The Chartered Institute of Marketing (CIM) has released a report on its recent annual national conference, which focused on the theme of 'Marketing Adaptability - Survival of the Fittest'.
News from Marketingweek Marketplace, 16 October 2009
CIM paper focuses on social marketing benefits
The Chartered Institute of Marketing (CIM) is to hold a social marketing event at Bournemouth University in Dorset, Poole, on 12 October 2009.
News from Marketingweek Marketplace, 7 October 2009
Commercial marketers look to social marketing
Mark Stuart, head of research at the Chartered Institute of Marketing, has explained social marketing and how commercial marketers can learn from their colleagues in the public sector.
News from Marketingweek Marketplace, 3 September 2009
Marketing event puts focus on adaptability
The Chartered Institute of Marketing (CIM) has announced that its learning day conference on 29 September 2009 in London will focus on the importance of adaptability in marketing.
News from Marketingweek Marketplace, 2 September 2009
Conference event roadshow hits north of England
The Chartered Institute of Marketing (CIM) has announced a series of free fast-track conference events to be held in Manchester, Durham and Sheffield on 1-3 September 2009.
News from Marketingweek Marketplace, 13 August 2009
Advertising delivers worst ROI, says CIM survey
The Chartered Institute of Marketing's (CIM) Marketing Trends Survey has revealed that many marketers believe that customer relationship management (CRM) delivers the best return on investment (ROI).
News from Marketingweek Marketplace, 11 August 2009
CIM conference explore downturn opportunities
The Chartered Institute of Marketing (CIM) is holding its annual national conference in London on 29 September 2009.
News from Marketingweek Marketplace, 6 August 2009
Marketers unsure of Olympic marketing restrictions
The Marketing Trends Survey from the Chartered Institute of Marketing has revealed that marketers are still unsure of the legal restrictions surrounding the Olympic Games and have lost enthusiasm.
News from Marketingweek Marketplace, 15 July 2009
CIM unveils new syllabus and postgraduate diploma
The Chartered Institute of Marketing (CIM) is to introduce a new syllabus for the Professional Diploma and launch a new Chartered Postgraduate Diploma in marketing.
News from Marketingweek Marketplace, 8 July 2009
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