Product category:
Direct marketing agencies
News Release from: The Black Hole
Edited by the Marketingservicestalk Editorial
Team on 02 November 2007
Black Hole identifies valuable digital
strategies
Brand response agency The Black Hole claims that it can find at least one online or digital marketing opportunity, valuable to your business, which you didn't even know about.
The Black Hole's newly appointed head of digital, Michael Stewart, wants businesses to maximise the web's opportunities by combining traditional marketing methods with new technologies But, with usage of the internet evolving faster than ever, it is getting harder and harder for businesses to keep abreast of what it could do for them
Stewart, who joined the agency in June, is rapidly expanding the use of digital media alongside traditional direct marketing methods, to make sure the agency's clients get the benefit.
His 10 years' experience in digital media includes working with brands such as Heinz, ASDA, Homepride, Royal and Sun Alliance, British Energy and establishing JDA's digital division.
The Black Hole uses response-focused digital marketing, management of digital reputation and a brand's participation in online conversations to help convince customers to act and consistently choose a brand.
Stewart said: "The development of new technologies on the internet has revolutionised how we communicate and build relationships with each other, as well as the media we consume.
"Extending The Black Hole's brand response work further into conventional and new areas means we can offer a service you won't find in many places".
Philip Crick, Managing Director, The Black Hole, said: "We've spent 16 years combining proven direct marketing expertise with brand and proposition development to make sure our clients get the most effective communications.
"Digital has been a part of this for a number of years, but Michael brings a breadth of understanding and vision that means we can help clients cherry pick those technologies which offer them the highest return on investment".
• The Black Hole: contact details and other news
• Email this article to a colleague
• Register for the free Marketingservicestalk email newsletter
• Marketingservicestalk Home Page
Search the Pro-Talk network of sites
