Product category:
Direct marketing agencies
News Release from: The Black Hole
Edited by the Marketingservicestalk Editorial
Team on 27 September 2007
Black Hole creates campaign for
Yorkshire Bank
An environmentally focused campaign has been launched to raise awareness and drive interest in Yorkshire Bank's support for The National Trust.
The national campaign explains to customers and staff what an environmentally responsible bank means to them and was developed by Leeds brand response agency The Black Hole Yorkshire Bank's sponsorship of The National Trust is part of the bank's public commitment to becoming carbon neutral by 2010
The Black Hole has previously created mailings for the bank to promote easy energy saving measures across its branches and offices.
This latest campaign reinforces the bank's green credentials to get the message out to customers that not only does Yorkshire Bank look after your money, it's also looking after your surroundings.
The National Trust sponsorship campaign can be seen across England at a range of outdoor sites including, most prominently, Leeds City Station, the country's busiest train station outside London, as well as in regional and national press, and direct to customers and staff by mail.
Janet Myers, Head of Brand, Yorkshire Bank, commented: "Our support of Europe's largest conservation charity, The National Trust, means we'll all be making a significant, positive impact on the environment, as well as working to reduce our carbon footprint.
"The Black Hole is helping us to get this message out to both staff and customers, with an engaging campaign which brings The National Trust's values together with Yorkshire Bank's".
Philip Crick, Managing Director, The Black Hole, said: "Yorkshire Bank has a modern outlook with a history of making saving accessible to all, The National Trust is a forward looking organisation protecting our surroundings for the enjoyment of all.
"We needed to find a way to combine these elements in a way which did justice to both, whilst being something that would make immediate sense to the customer.
"The real message is one of trust in your bank, that it has both your financial future and the future of your environment at heart.
"And, because the support is for the National Trust's Outdoor programme, topiary is a great way to demonstrate the benefits".
Yorkshire Bank has a varied sponsorship programme, and The Black Hole has also helped the bank to promote its support of organisations and sports including Twenty20 Cricket, Opera North and the British Heart Foundation.
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