Tequila develops website for Kempinski hotel group
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Tequila product story
Edited by the Marketingweek Marketplace editorial team
Feb 15, 2010
Tequila has developed a website for hotel group Kempinski that is designed to attract an upmarket audience and drive online bookings.
It was central to the website strategy to showcase the hotel group's collection of individual hotels.
Tequila developed and designed the global web platform, which enables each of the 62 hotels within the Kempinski portfolio to manage content independently in up to seven languages, including Arabic and Chinese.
This will empower each hotel to deliver the central brand vision with the flexibility to meet the local market needs.
This is the first of an ongoing series of projects that Tequila will work on for Kempinski.
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