Elite exhibition extravaganza from Tecna

When Jason Chappell, Director of Coventry-based Elite Graphix, found the T3 modular frame system at Sign UK a couple of years ago, he knew it would complement his business perfectly.

Jason Chappell, Director of Coventry-based Elite Graphix, prides himself with handling every aspect of large format printing imaginable; flexibility in all areas of their business is vital.

Joining forces with another business partner earlier this year enabled Chappell to focus predominantly on the exhibition side of the business, which includes everything from design, set-up and build to exhibition graphics and break-down.

Chappell's background, with his many years in the exhibition industry both here and in Europe, is old-school - traditionally working with wood and paint as basic materials for build - and has seen modular technology come and go, but none in his opinion has evolved to the level of T3.

He explained: "The materials traditionally used in stand building over the years has been varied, but you've always had to have experienced joiners, and carpenters on and off-site to construct the build and when worked into the overall price of the customer's job.

"This of course pushes up the cost and as a result, profits are affected.

"When I saw the T3 frame system I couldn't believe that such a seamless finish wasn't custom built, didn't need skilled labour onsite for the build and furthermore didn't even need any tools".

The core product stems from a square tube and connector that click into each other eliminating the need for tools.

Using the Tecna T3 frame system for the majority of the exhibition work and over the last 18 months, not only has Elite saved on skilled labour, it has opened up a myriad of other cost saving opportunities too - including point of sale units, small conference sets, light walls, etc.

The T3 system provides an almost limitless number of design options that has a longer life expectancy than many other modular displays, and of course T3 can it be reconfigured and reused saving additional material costs.

Elite can now offer exceptionally quick turnarounds on stunning display and exhibition stands.

T3 allows any large format digital printer to break into the exhibition market above the usual pop-up and modular systems creating a stunning, custom-look stand in a fraction of the time and cost of a custom-built stand.

"Using conventional build methods and materials means transportation is also a headache in more ways than one", said Chappell.

"The T3 system, being modular, has been designed to fold down to keep storage and transportation down to a minimum - in fact two stands we have just recently completed in Germany dismantled down into one large and one small crate that would easily fit into a small van".

Of course by using less transport and employing a reusable system, this has huge benefits in reducing the impact your stand has on the environment, an issue that is very close to everyone's hearts.

Elite Graphix discovered that T3 removes the predisposed idea that to exhibit on a budget equals a small, square, bland stand and that modular systems are inflexible and limited in design.

Elite Graphix has found that customers are always impressed.

"Restrictions on style are blown out of the water; there are so many things you can incorporate into the structures, from a standard backlit square to whole illuminated floors and walls", added Chappell.

"Functionality is added by simply adjusting the fixtures to add plasma displays, LCD displays, shelving, etc".

Incorporating all the advances in digital imaging we are moving into an era where some of the most amazing-looking stands are not custom-built exhibitions stands using stock walling.

But can be constructed using T3 and a substrate of your choice, from fabric to wood.

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