Tealeaf optimises Sky online gaming experience

Sky Betting and Gaming has deployed Tealeaf's Customer Experience Management (ECM) software to give actual visibility into how customers are using the company's website.

Using Tealeaf's real-time insights, Sky Betting and Gaming is making informed improvements to the site to increase account sign-ups, making the site easier to navigate for players and helping achieve a better online gaming experience.

ECM technology captures and records the website session of every visitor to Sky Betting and Gaming's websites.

This provides the company with an array of actionable information that is used to identify issues and investigate user behaviour.

Using this information, Sky Betting and Games has been able to optimise the sign-up experience, identify site issues that hinder conversions, and combat fraud and solve disputes.

Registering betting accounts is a key part of the website and keeping this process simple and intuitive is vital to acquiring new players.

Tealeaf allows Sky Betting and Gaming to improve the user experience, allowing the company to eliminate issues and improve usability, leading to an increase in the number of successful sign-ups.

Tealeaf automatically alerts Sky Betting and Gaming to any site obstacles that are frustrating customers, causing them to stop playing on the site and potentially abandon to a competitor.

In addition, because Tealeaf records and stores the actual web sessions of every user, any betting disputes can be resolved quickly and easily and fraudulent activity can be identified.

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