Tealeaf enhances Sky customer experience

Tealeaf has announced that its Customer Experience Management (CEM) has been selected by Sky to help enhance the online experience of visitors to its self-service channel.

The broadcaster has already been using Tealeaf for the past year on its online sales channel to provide visibility into actual web experiences, allowing the company to identify and remove obstacles that are hindering customers' online experiences.

The deployment on the Mysky channel will increase the focus on improving online experiences further.

Tealeaf will be used to ensure that any problems with Mysky are identified immediately and resolved quickly so that customers can continue to manage their online account successfully.

Tealeaf's technology features the ability to follow and capture customer journeys across websites in real time.

This data allows Sky to identify and fix ongoing errors and also gain a better understanding of how customers use the site.

Since Tealeaf was installed last year on Sky's online sales channel it has proved to be a valuable tool by providing increased insight into how customers use the site.

Sky is able to improve the visitor experience and make informed changes to the site based on actual visitor behaviour.

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